As most of the world is aware, perhaps the most well known sporting event in the world begins today. What you might not know is that Columbia University has a very close connection to the World Cup. Sunil Gulati, the President of the United States Soccer Federation, just so happens to be an economics professor on our campus.
The time zone of NYC will make for interesting viewing times for games. Greece plays South Korea for example at 7:30 AM on Saturday and my wife, being a South Korean native, will make sure we are up with coffee when kick off occurs. Good luck to your country, as for me, if a game between a South Korea and the U.S. occurs it would likely result in my wife and I watching the game in different locations =)